The greatest wealth of a company is its employees. Everyone is convinced of this today. From Jean-Pierre Petit, CEO of McDonald's France to the least known to management coaches, everyone confidently asserts that it has now become the new credo...neck to neck with ecological commitment.
It remains that, in both cases, too often, the actions are cosmetic. With a table football and two hammocks installed in the basement, a telework agreement which is not really one and a somewhat inventive communication, a company can be proud of a commitment to improve the working conditions of its employees.
We are then in the register of "Humanwashing" as there is already "greenwashing".
However, if for the second case, there are certifications, labels which make it possible to distinguish between the real commitment and that which is only a facade. However, there was nothing concrete in place to measure the efficiency of a policy implemented to improve employee well-being.
With his label Hu-Man, Aurélien HERQUEL corrected this anomaly. The 10 principles he invented are now the ten commandments that must be respected in order to claim his label and demonstrate his commitment to the well-being of his employees.