Hu-Man interview in La Libre Belgique May 2019

Here is the the interview of Hu-Man in May 2019 in the belgian national newspaper La Libre : (In French)

"The future of liberalism is humanism!"

"L’avenir du libéralisme, c’est l’humanisme", estime Aurélien Herquel, qui a travaillé pendant des années dans l’audit et la finance avant de créer l’asbl Hu-Man. Le déclic fut le décès, à côté de lui, d’un collègue surmené.

Hu-Man: sustainable revolution in the world of business

Brussels is not only a melting pot of people but of ideas as well. One example is Aurélien Herquel with his project Hu-Man.

We all know labels for products which indicate how sustainable, how fair-trade or how gluten-free products are. Strange enough, despite the fact that we have millions of companies, there is no European label to indicate to potential clients and stakeholders how sustainable, respectful, gender balanced, and inclusive a company is.

Feeling bored?

The modern concept of boredom goes back to the 19th century. For Erich Fromm and other thinkers, boredom was a response to industrial society in which people are required to engage in alienated labour, and to the erosion of traditional structures of meaning. Yet, it seems that boredom of some form is a human universal. On the walls of the ruins of Pompeii, there is Latin graffiti about boredom that dates back to the first century.

Understand eachother


As Horace Capron first travelled through Hokkaido in 1871, he searched for a sign of human life among the vast prairies, wooded glades and threatening black mountains. “The stillness of death reigned over this magnificent scene,” he later wrote. “Not a leaf was stirred, not the chirping of a bird or a living thing.” It was, he thought, a timeless place, straight out of pre-history.